How Should B2B Brands Market On TikTok?
TikTok gives potential growth while competing with popular social media platforms. Also, TikTok helps grow an innovative community with a huge follower base. Yet, B2B brands still need to know that TikTok is relevant for them to build their business. If you think TikTok works better for your brand or helps grab potential audiences, start your TikTok marketing for B2B brands now. Sometimes, it may excite you to know how TikTok can benefit your brand through B2B marketing. Of course, TikTok helps build your brand visibility, where you can improve your organic ranking. Above all, if you want to get higher engagement, know how to buy TikTok likes, which expands your followers. Again we will share everything about B2B marketing on TikTok now.
Let us start!
Short Intro About TikTok
TikTok is a social media app with short-format videos from 15-seconds to three minutes. TikTok users can create and edit video comments, duets, or stitch videos or sound into a new creation. The primary reason is that every B2B brand gets Gen Z and millennial audiences from TikTok marketing. Below are the best stats about TikTok and B2B business marketing for your reference.
- As of June of 2020, over 64% of active users were between 10 and 29.
- In March of 2021, the age group recorded 47% of users, a significant drop.
- Over 42% of TikTok users are between the 30 and 49 age group suggesting an elevation in demographics for the platform.
Meantime, Gen Z may not be a strong chance for your B2B business from sales growth, brand awareness, or branding strategy. However, if you need to improve your brand awareness among younger audiences, TikTok is the best method to build brand values. Let us look at the chances of TikTok offering brands that are trying to market their product or service in the B2B space. Also, the platform helps brands who need to reach younger audiences.
How Should B2B Brands Market On TikTok? (3 Ways)
Right now, businesses are looking for don’t make ads; instead, make the TikToks campaign challenge. Also, businesses or brands reach excellence using TikTok’s video formats.
1. Try To Make It Engaging
The primary factor that attracts several people to TikTok is the algorithm. Based on content reactions, it makes a compelling experience the platform grabs people on the social media platform. Indeed, TikTok has a higher user engagement rate than its competitor’s platforms.
TikTok not only grabs user attention from social media users but also from TV viewers who turn out to become potential audiences. Also, TikTok attracts users based on its visual content feeds.
2. User-Generated Content
TikTok’s massive user base and quick scrolling video format make your content visible among your followers. So, try to work on TikTok’s super-powered algorithm, where you can expand your chances of higher visibility among your potential followers by going viral. Also, you can get a considerable rate of user-generated content from your duets or other TikTok videos using your audio to mimic your content. Indeed, this user-generated content can amplify your brand awareness and drive followers to your page.
In the meantime, the B2C UGC post proves to be stronger and drives higher sales growth, with the TikTok effect becoming a recognizable factor.
3. Cross-Promotional Grab
Users like to share their TikTok videos among their followers or outside their platforms. Sometimes, businesses use TikTok to share on Twitter, Facebook, and Instagram, which helps reach out to new audiences. You can also share your TikTok to your Instagram reels, where you can get plenty of followers to your TikTok business profile.
Now, Instagram’s stories and reels gets huge prominence where you can start to post your TikTok videos on your Instagram profile. However, other visual media platforms have a perfect fit with YouTube shorts as these short videos expand views, which helps in getting massive attention from your YouTube shorts.
TikTok has a significant user base and a retention rate that is incomparable to any other social media platform. Also, TikTok content pulls audiences from other social media platforms through content marketing.
The fact is that B2B brands should have TikTok on their checklist. If you are considering TikTok as part of your social media method, you must plan on starting an active presence on the platform. Thanks for reading!